2W Retail Sales April 2025 – Business Insights and Market Implications

Overall Market Performance

• Total 2W vehicle sales in April 2025: 16,86,774 units
• YoY growth: 2.25% (vs. 16,49,591 units in April 2024)
• Volume growth YoY: 37,183 units

Top Manufacturers Performance

Hero MotoCorp

• Units sold: 5,11,687
• Market share: 30.34%
• YoY decline: 0.12% (vs. 5,12,298 units in April 2024)
• Volume loss YoY: 611 units

Honda

• Units sold: 4,06,102
• Market share: 24.08%
• YoY growth: 2.7% (vs. 3,95,431 units in April 2024)
• Volume gain YoY: 10,671 units

TVS Motor

• Units sold: 3,09,274
• Market share: (not explicitly stated)
• YoY growth: 10.01% (vs. 2,81,130 units in April 2024)
• Volume gain YoY: 28,144 units

Bajaj Auto

• Units sold: 1,83,069
• Market share: 10.85%
• YoY decline: 6.74% (vs. 1,96,309 units in April 2024)
• Volume loss YoY: 13,240 units

Suzuki

• Units sold: 91,741
• Market share: (not explicitly stated)
• YoY growth: 16.97% (vs. 78,428 units in April 2024)
• Volume gain YoY: 13,313 units

Royal Enfield

• Units sold: 80,090
• Market share: (not explicitly stated)
• YoY growth: 8.92% (vs. 73,532 units in April 2024)
• Volume gain YoY: 6,558 units

Yamaha

• Units sold: 52,289
• Market share: (not explicitly stated)
• YoY decline: 6.85% (vs. 56,135 units in April 2024)
• Volume loss YoY: 3,846 units

Competitive Dynamics and Strategic Considerations

• Hero MotoCorp: Maintains leadership but faces slight decline.
• Honda: Strong growth with increased market share.
• TVS Motor: Significant YoY growth, likely due to product expansion or improved demand.
• Bajaj Auto: Decline in sales, possibly due to competitive pressures.
• Suzuki and Royal Enfield: Positive YoY growth, indicating expanding consumer preference for premium segments.
• Yamaha: Decline in sales, may need strategic adjustments.

Emerging Trends

Electric Vehicle Segment

• Ola Electric: Highest YoY decline of 42.31% (from 34,163 to 19,709 units).
• Ather Energy: Massive growth of 217.74% (from 4,144 to 13,167 units).
• Ampere: Growth of 59.24% (to 4,000 units).

Declining Brands

• Vespa and Aprilia: Decline of 11.65% (to 2,563 units).
• Jawa and Yezdi: Decline of 15.69% (to 2,391 units).

Market Implications

• Shift to Electric Vehicles: Strong growth in EVs (Ather Energy, Ampere) suggests increasing consumer preference for electric vehicles.
• Premium Segment Growth: Positive YoY growth for Suzuki and Royal Enfield indicates rising demand for premium motorcycles.
• Declining Brands: Ola Electric, Vespa, Aprilia, Jawa, and Yezdi face challenges, possibly due to competition or market saturation.

Long-Term Effects

• Increased Competition: The rise of EV brands like Ather Energy and Ampere may intensify competition in the electric vehicle segment.
• Regulatory Impact: Potential future regulatory changes could further influence market dynamics, particularly in the EV sector.