Urgent warning over Dubai chocolate SCAMS: Greedy fraudsters are setting up fake websites to cash in on the viral craze - here's how to spot them

Urgent warning over Dubai chocolate SCAMS: Greedy fraudsters are setting up fake websites to cash in on the viral craze - here's how to spot them

  • 19.04.2025 12:25
  • dailymail.co.uk
  • Keywords: scam, fraud

Dubai's viral chocolate bar, Can't Get Knafeh of It, has attracted scams with fake websites impersonating brands like FIX Dessert Chocolatier and Deliveroo. These sites demand high payments without delivering products, urging consumers to remain cautious and only purchase through verified channels. The original chocolate is exclusively available via Deliveroo in Dubai and Abu Dhabi.

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Estimated market influence

FIX Dessert Chocolatier

Positivesentiment_satisfied
Analyst rating: N/A

The company is the original maker of the Dubai chocolate bar, which has been targeted by scammers.

Deliveroo

Positivesentiment_satisfied
Analyst rating: N/A

A legitimate platform that sells the authentic chocolate bar in Dubai and Abu Dhabi.

Context

Analysis of Dubai Chocolate Scam: Business Insights and Market Implications

Key Facts and Data Points

  • Dubai Chocolate Bar: Known as "Can't Get Knafeh of It," created by Sarah Hamouda, sold exclusively through Deliveroo in Dubai and Abu Dhabi for £14.
  • Fake Websites: Scammers impersonate FIX Dessert Chocolatier and Deliveroo, offering the chocolate at inflated prices (e.g., $18 plus shipping) with minimum order requirements.
  • Cryptocurrency Offer: Some sites offer discounts for crypto payments, a tactic to lure victims.
  • Unauthorized Resellers: FIX Dessert Chocolatier has no international shipping or resellers, yet fake sites claim affiliation.

Market Trends and Business Impact

  • Rapid Trend Adoption: The chocolate's popularity on social media led to a surge in demand, attracting both legitimate and fraudulent sellers.
  • Consumer Trust Issues: Scams erode trust in online platforms, potentially harming the reputation of genuine brands like Deliveroo and FIX Dessert Chocolatier.

Competitive Dynamics

  • Legitimate Competitors: Brands like Lindt are capitalizing on the trend by offering their own versions (e.g., £10 bars), creating market competition.
  • Fraudulent Competition: Fake sites mimic established brands, exploiting consumer enthusiasm for quick gains.

Strategic Considerations

  • Brand Protection: FIX Dessert Chocolatier and Deliveroo must enhance online presence and security to prevent scams.
  • Consumer Education: Clear communication through social media and official channels can help consumers identify legitimate sources.

Regulatory and Long-Term Implications

  • Regulatory Action: Potential legal actions against scammers, with authorities possibly increasing oversight of e-commerce platforms.
  • Long-Term Consumer Behavior: Scams may lead to more cautious online shopping, affecting future market trends and business strategies.

This analysis highlights the critical need for businesses to safeguard their brand integrity and consumers to remain vigilant in a rapidly evolving market.